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The Eddie Mannix ledger accounts for reissue revenue within the original season of release. For example, the ledger allocates the $234,000 in domestic rentals that Manhattan Melodrama earned in its 1937 reissue to the revenue and profitability of theā€¦

Reissue data on MGM pictures from the Eddie Mannix ledger.

Rental revenue and profitability for reissued RKO pictures. Data compares rental revenue to the picture's original release.

Perspective of independent East Coast exhibitors on the pending RKO library deal.

By the mid-1950s, the revenue available from selling old films to television surpassed far surpassed the available revenue from reissuing old films theatrically. This table compares the Warner Bros. film library's TV earnings to reissue earnings.

In 1944, Variety reported that exhibitors objected to the high rental rates that RKO was charging for the Snow White reissue.
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