Browse Items (24 total)

RKO advertisement for 1938 reissues of King Kong and Little Women. Published in Film Daily.

Article from Variety explaining that market conditions in 1939 were prompting exhibitors to play more reissues and revivals.

In 1944, Variety reported that exhibitors objected to the high rental rates that RKO was charging for the Snow White reissue.

By the mid-1950s, the revenue available from selling old films to television surpassed far surpassed the available revenue from reissuing old films theatrically. This table compares the Warner Bros. film library's TV earnings to reissue earnings.

Perspective of independent East Coast exhibitors on the pending RKO library deal.